Electoral

The task was to motivate 91% or more of all New Zealanders aged 18 years plus to enrol to vote in the 1999 general election.

 

Advertising Effectiveness Winner:

Electoral Enrolment Centre 

Agency: Impiric (formerly Wunderman Cato Johnson)

1999 Electoral Enrolment Campaign

The task: To motivate 91% or more of all New Zealanders 18 years plus to enroll to vote in the...