Ekimetrics and Meta: Exploring the links between creative execution and marketing effectiveness

Marina Berjemo, Monica Brondholt Sorensen, Karin Sasaki

Meta, a media and entertainment platform, increased appeal to advertisers and ROIs for creatives by formulating a methodology for advertisers to use to make their creatives better.

Campaign details

Brand: Ekimetrics Brand owner: Meta Entrant company: Ekimetrics Market: Global Sector: Websites, online services, apps Media channels: Online videoBudget: 5 - 10 million

Executive summary

Testing factors such as placement, formats and audiences...

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