Eight practical ways to implement sustainability at brand events

Keith O’Loughlin

Businesses are getting serious about cutting their own carbon footprints, but does that mean sacrificing the events, activations and experiences which have always been such powerful marketing strategies?

Live events bring people together. They inspire, educate and connect. They can even positively shift culture, but they do come with sustainability challenges.

It might be tempting to think the answer to event sustainability challenges is to go 100% virtual but that would be throwing the baby out with the bathwater. The good news is that there is another way, and if you work on baking sustainability into events, not only can they fit in with a business’s emissions goals, they can actually amplify a brand’s eco credentials across a critical touchpoint.

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