Eight Foundation Stones for Successful Innovation in Market Research
What do our clients really need?
Mark SundquistThe Leading Edge Market Research Consultants, Australia
When you rather arrogantly name your business “The Leading Edge”, it is critical that innovation is a culturally and strategically ingrained part of your business. We have invested significantly in innovation and the continued evolution of our offer to clients, so as to keep us at “The Leading Edge” of market research consultancy. In focusing and directing our efforts, it became clear to us very early on that a critical success factor in innovation is to...