Eichhof: Eichhof Beer redesign

Beer brand Eichhof made a comeback by drawing on its 188-year-old roots in the redesign of its packaging in Switzerland.

1. Executive Summary

188-year-old Eichhof was a much-loved and highly respected beer brand - so much so that a handful of locals had tattoos of the brand's iconic squirrel.

In 2008, Holland-based Heineken purchased the brand and brewery. People feared that...

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