eHealth

Harald Hasselmann

This paper shows how with the aid of seven central questions, the potential success of 'eHealth' (the sale of medicines over the internet) can be ascertained and implications deduced for marketing.

eHealth

Risks and opportunities for brands and marketing strategies

Harald Hasselmann Managing Director, Ipsos Deutschland GmbH, Germany.

BACKGROUND

The same fate that has already befallen a number of markets, products and services is now evidently faced by...

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