Egotists, Idealists and Corporate Animals - Segmenting Business Markets

Over the years, much has been written concerning good practice in identifying, sampling and classifying businesses from what we may term the ‘traditional’ business-to-business perspective.
  

Egotists, Idealists and Corporate Animals Segmenting Business Markets

Andy Dexter, Citigate DVL Smith

THE PRINCIPLES OF SEGMENTATION

At the core, segmentation (from both a marketing and a research perspective) is about reducing the number...