Eggciting: How a social marketing campaign increased consumption of the nutritious egg

A collaboration between an NGO, a Dutch multinational company, and a nutrition think tank developed the Eggciting campaign to increase consumption of eggs among mothers and pregnant and lactating women in Indonesia.

Campaign details

Brand: EggcitingBrand owner: Sight and LifeEntrant company: Royal DSM, Heerlen, In houseIdea creation: Sight and Life, SwitzerlandMarket: IndonesiaSector: Dairy products, fats, oilsMedia channels: Direct marketing, Merchandise & free gifts, Mobile & apps, Online display, Online video, Outdoor & out-of-home, Point-of-purchase, in-store, Radio & audio, Social mediaBudget: Up to 500k

Executive summary

A public-private partnership in Indonesia implemented a 360 degree social marketing campaign to increase consumption of eggs, nature's multivitamin, achieving this target by more than 50% for all its focus audiences –...

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