Campaign details
Brand: EGBankBrand owner: EGBankEntrant company: FP7 McCann, CairoMarket: EgyptSector: BanksMedia channels: Online video, Social media, Word of mouth, influencersBudget: Up to 500k
EGBank: 120 Days of Happiness
A campaign by Egbank, an online banking company in Egypt, increased its leads and reach by appealing to the needs of young people in Egypt.
