EGBank: 120 days of happiness

Dina El Dessouky, Yosr Khalifa, Salma Ezz

Egyptian bank EGBank turned traditional thinking on its head to appeal to young people in a fun way, generate leads and boost take-up of its loan offer.

Campaign details

Brand: EGBankBrand owner: EGBankAgency: FP7 McCann CairoMarket: EgyptIndustries: BanksMedia channels: Content marketing, Social media

Executive summary

Since its relaunch in 2017, EGBank has successfully secured its place in the hearts of Egyptian youth, in which the bank saw a clear opportunity. EGBank boldly addressed their struggles, spoke their language, and gave them back their right to be heard and not taken for granted. So, "While no one else was taking them into account, EGBank enabled Egyptian youth to open their first bank account."

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