EGBank: 120 days of happiness

Egyptian bank EGBank turned traditional thinking on its head to appeal to young people in a fun way, generate leads and boost take-up of its loan offer.

Campaign details

Brand: EGBankBrand owner: EGBankAgency: FP7 McCann CairoMarket: EgyptIndustries: BanksMedia channels: Content marketing, Social media

Executive summary

Since its relaunch in 2017, EGBank has successfully secured its place in the hearts of Egyptian...