Campaign details

Brand: United States Postal Service
Advertiser: United States Postal Service
Lead agency: McCann New York
Category: Office & Delivery

Executive summary

The Challenge

Convince medium-sized businesses, particularly e-commerce businesses, they could rely on USPS to fuel their growth.

The Idea

When you ship with USPS, your business becomes our business.

Bringing the Idea to Life

We made USPS' biggest company assets work for the entire e-commerce industry through each piece of communications. Literally.

The Results

The percentage of medium-sized businesses who agree "USPS wants to help me grow my business" increased from 38% to 58% YOY; first choice brand preference rose 6 points among businesses overall (13 points among our core medium business target), and USPS grew shipping to homes 17.4%—more than any other shipping provider.

Effie awards category context