Target: #MoreMusic

This case study describes Target's, the US retailer, national campaign to interact with the Grammys, with live music instead of ads, placing Target at the centre of the evening's buzz.

Target: #MoreMusic

Agency: Deutsch LA Brand: Target Advertiser: Target Category: Media Idea, Branded Content and Media Innovation - Existing Channel

Executive Summary

On music's most important night, on music's biggest stage, for music'GRAMMY Awards more of what they wanted: #MoreMusic. And not just more music, but music. An unscripted, no do-overs, real performance that would put Target at the epicenter of the GRAMMYs conversation.

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