Talking the Talk: P&G Blackish Integration

P&G, the consumer goods giant, continued its My Black Is Beautiful campaign in the US with a comedic take on the serious issues that were raised in its 'The Talk' video.

Effie Awards Category Context

P&G established "My Black Is Beautiful" in 2006 to "celebrate and support a sustained national conversation by, for and about black women."[1]By 2017, the platform was losing relevance, and we made the decision to reb

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