Effie Awards Category Context
An estimated 1 in 10 women in the US live with the burden of endometriosis and half don't even know it.1Like in other aspects of life, these women are told to suck it up. Helping them be heard wasn't just an opportunity, but a responsibility.
SpeakENDO sought to get more women diagnosed, and more diagnosed women speaking up about their unresolved pain. We armed them with the right knowledge and tools to empower women to expect more for themselves.
And according to performance metrics detailed below, SpeakENDO was, and continues to be, a true success. Women are speaking up!
State of the Marketplace & Brand's Business
Our real business challenge wasn't just about endometriosis, but the fact that, from the moment they start to menstruate, women are told not to complain. Painful periods are just what happens, it's normal. Suck it up.