Procter & Gamble: Health and beauty reinvention

Procter & Gamble, the consumer goods corporation, increased sales of health and beauty items at a wholesaler in the US by reinventing the shopping experience to drive traffic.

Effie Awards Category Context

By embracing the reason members join the club, we were able to get them to rethink the less-shopped Health and Beauty Care category. Member research identified key barriers to shopping the category: limited selection, dif

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