Johnnie Walker: Jane Walker – Walking towards gender equality in America

Johnnie Walker, an American scotch whiskey brand, created relevance among a younger US audience by introducing Jane Walker during Women's History Month to show that it cares about equality.

Effie Awards Category Context

As a brand that believes progress is possible and beneficial for all, Johnnie Walker felt it had a responsibility to support those forging the future of America. This is the story about bravely standing up for our brand v

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