Cingular: Raising the bar

Brand Name: Cingular
Product Type or Description: Wireless Telephone
Category for this Entry: Telecom Services
Campaign Title: Raising the bar
Agency: BBDO North America
Agency 2: Atmosphere
Media Agency: OMD
Client: Cingular



MARKETING CHALLENGE

A $41 Billion Question

How many successful brand mergers can you think of?

The sort where 1+1=3 and where business success flows as a direct result of brand merger success?