Brand: American Express
Advertiser: American Express
Lead agency: DigitasLBi
Category: Sustained Success - Services
Evolve a recession-inspired event into a sustained movement that continues to celebrate and support small businesses in a culturally relevant way.
Claim the Saturday between Black Friday and Cyber Monday for Small Business Owners and capitalize on consumers' evolving spend mindset and behavior.
Bringing the Idea to Life
A national holiday and a movement that gives 27.9 million small businesses2 one powerful voice, and the customers who love them a reason to Shop Small every year.
SBS has generated more than $50 Billion for small businesses nationally on just 6 days3, inspired 241 million engagements in social media4, and increased American Express brand favorability among merchants by 92%5.