Efficient assessment of campaign value

This paper describes a newspaper study carried out for the Swedish Newspaper Association using short message service (SMS) interviews with a panel of mobile phone users.

Efficient Assessment of Campaign Value

Torbjrn MrtenssonMrtensson Marknadsinformation andAnders WestlundStockholm School of Economics

 

A Swedish study on newspaper coverage on a daily basis, conducted by short message service (SMS) interviews...