Efficacy and empathy: Why Haleon is pivoting to show it understands both science and consumers

Research and analytics are playing a crucial role in the business embracing “human understanding” as it moves to a “consumers not patients” strategy.

When GSK span out its consumer healthcare division as Haleon, in July 2022, it made financial headlines as the biggest European flotation in a decade. Behind the excitement in financial markets, though, the work was just beginning on building a new company...

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