Effects of Popular Music in Advertising on Attention and Memory

David Allan

This study examines the effects of popular music in advertising to determine both the theoretical (the effect of popular music on the processing of advertising messages) and practical (the design of more effective advertisements using popular music) implications.

Effects of Popular Music in Advertising on Attention and Memory

David AllanSaint Joseph's University

INTRODUCTION

Whether it is The Rolling Stones' "Start Me Up" or The Vines' "Ride," popular music in advertising is, well, popular. "The syncing...

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