Effects of displacement–reinforcement between traditional media, PC internet and mobile internet: a quasi-experiment in Japan

Shintaro Okazaki and Morikazu Hirose

The purpose of this investigation is to examine media displacement–reinforcement effects between traditional media, PC internet and mobile internet.

Effects of displacement-reinforcement between traditional media, PC internet and mobile internet: a quasi-experiment in Japan

Shintaro OkazakiCollege of Economics and Business Administration, Universidad Autónoma de Madrid

Morikazu HiroseFaculty of Business...

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