Effectiveness of Telescopic Advertisements Delivered via Personal Video Recorders

The advent of personal video recorders (PVRs) may alter existing patterns of television advertising viewing.

Effectiveness of Telescopic Advertisements Delivered via Personal Video Recorders

Nicholas ReadingRio TintoSteven BellmanDuane VaranHume WinzarGriffith University

Personal Video Recorders (PVRs) may significantly change the television advertising landscape....