Effectiveness and the CFO: Making the case for your marketing budget
Pam Forbus, Nancy Smith and Cathy Taylor
Pam Forbus, SVP/CMO at Pernod Ricard North America, Nancy Smith, President & CEO at Analytic Partners and Cathy Taylor, US Commissioning Editor at WARC, share insights into how proving effectiveness leads to productive conversations with the CFO.
Presented by:
Pam Forbus (SVP/CMO, Pernod Ricard, North America)
Nancy Smith (President & CEO, Analytic Partners)
Cathy Taylor (US Commissioning Editor, WARC)
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