Effectively managing the brand experience

The media landscape is constantly evolving and increasing in complexity: fragmentation of traditional media and growing influence of new media means that car manufacturers are paying more attention to non-traditional contact points such as events or dealerships in order to communicate effectively.

Effectively managing the brand experience

Pierre GomyTNS Global

Frédéric CasellasTNS Automotive

INTRODUCTION

The media landscape is constantly evolving and increasing in complexity:fragmentation of traditional media and growing influence of new...

Not a subscriber?

Schedule your live demo with our team today