Effectively managing the brand experience
Pierre GomyTNS Global
Frédéric CasellasTNS Automotive
The media landscape is constantly evolving and increasing in complexity: fragmentation of traditional media and growing influence of new media means that car manufacturers as most of global advertisers around the world are paying more attention (and attributing a larger share of their resources) to non-traditional contact points such as events or dealerships in order to communicate effectively.
Confronted with these issues, marketing has never been in greater need of accountability to deliver accurate answers to three key questions:
Which contacts to use to get...