Effective Semiotic Codes in Adolescents
Rosalba Olivella and Carlos Hernandez
This presentation illustrates the relevance and strategic potential of semiotic analysis in market research and advertising, especially in the development of image, positioning and communication projects.
Effective Semiotic Codes in Adolescents
Rosalba Olivella and Carlos HernandezFeedback Profile Ltda, Colombia
INTRODUCTION
In this document we will talk about our experience and lessons learned as an agency in the field of carrying out semiotic studies. With...