Effective One-To-One Marketing With Promotional Products

Robert Noirjean

The author uses a number of case studies to illustrate how 3M's Promotional Markets Division uses Post-it products to help companies develop customised promotional gifts.

Effective One-To-One Marketing With Promotional Products

How to deliver innovative results

Robert Noirjean3M

Whether our customers are looking to build brand awareness, in crease sales or create goodwill, there is one request that they all have in common: they want to stick out from the crowd. And they come to 3M's Promotional Markets Business Unit looking for ways to make that happen.

I've found that in order to be effective today, companies and marketers must focus their marketing efforts on developing strong individual customer relationships that are based on providing valuable products and quality service. But, most of all,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands