Effective communication through market research: case study on colorectal cancer

The pharmaceutical industry is a sector that has been undergoing a number of changes over the past few years, the most evident of which is related to the increase in competition, resulting in a great number of mergers and acquisitions.

Effective communication through market research: case study on colorectal cancer

Fábio Henrique Garcia Boscatti and André Hisao MuranakaRoche, Brazil

INTRODUCTION

Brief Overview of the Pharmaceutical Industry

The pharmaceutical industry is a sector...

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