Effective ads links brands to things people really care about
Jon Harper, Ged Parton and Rushan Shaffie
The article presents a new technique in neuropsychology that quantifies the extent to which communication creates an emotional connection between the individual and the brand.
Effective ads links brands to things people really care about
Jon Harper, Ged Parton and Rushan Shaffie
Advertising creatives know that the key to creating great advertising is to form an emotional connection with the consumer. They understand the importance...
