Effect of short time viewing patterns on ratings and shares

Bernhard Engel

There is a special type of convergence between TV and the Internet. With an increasing number of channels the process of search in TV becomes more similar to the process of search in the Internet.

Effect Of Short Time Viewing Patterns On Ratings And Shares

Stickiness as an objective for television

Bernhard EngelGerman Television ZDF and Arbeitsgemeinschaft Fernsehforschung

INTRODUCTION

As times go to electronic program guides and the use of Internet via television and interactivity in television, one should keep in mind that television is not 'brain driven' but 'mood management'. The choice of programs therefore cannot completely be made by 'guides', 'explorer trees' or via 'personalization'. The act of choice is a process benefit. To choose or to skip a program without rationality remains important for the understanding of human behaviour.

In order...

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