Effect of short time viewing patterns on ratings and shares

There is a special type of convergence between TV and the Internet. With an increasing number of channels the process of search in TV becomes more similar to the process of search in the Internet.

Effect Of Short Time Viewing Patterns On Ratings And Shares

Stickiness as an objective for television

Bernhard EngelGerman Television ZDF and Arbeitsgemeinschaft Fernsehforschung

INTRODUCTION

As times go to electronic program guides and the use...