Education New Zealand: Unlock potential for the new you

Education New Zealand, a further education institution, increased student applications and inquiries from Indian students by launching the “Unlock Potential for the New You” campaign, in which it posted masterclasses and a hashtag game to raise its profile.

The COVID-19 pandemic led restrictions continued in 2021 as well, and international borders remained shut yet. While on one hand, where New Zealand enforced strict measures for the safety of all, on the other it came as a bigger challenge for us to sustain the Indian student pipeline for higher studies in the country. And this time we were certain that going conventional wouldn't help. We are aware of the entailed disruption in the education sector with the pandemic where we witnessed trends like online learning, upskilling, and digital marketing, booming rapidly. And not only students but working professionals from...

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