Editorial: On costs and culture

In her editorial, Judie Lannon introduces the Q3, 2010 edition of Market Leader and discusses the difference between approaches to "waste" and "costs".

Editorial: On costs and culture

Judie Lannon

Why do CEOs automatically assume that costs are too high, asks Jules Goddard, in his fascinating lead article? Perhaps we are so saturated with the public discourse of recession, living beyond our means, bureaucracies and hair shirt environmentalism. Or is it something in a puritanical, Protestant temperament that sees waste everywhere? Or some kind of macho impulse that comes over CEOs in power?

In these febrile political times, it is tempting to draw parallels with UK plc. In government, one person's waste is another person's unemployment benefits; whereas in business, one company's waste...

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