Editorial: Barriers to innovation
Judie Lannon
We have looked at innovation a number of times, but in the cover story of this issue John Kearon takes a heretical approach – arguing that marketing science itself and the centralisation of marketing expertise in large organisations may be at the root of the lack of genuine new category innovation. The theme of the ponderous, risk-averse corporation which is excellent at nurturing what it has (and, indeed, is the reason it got big) but not so hot at creating genuinely new category brands is familiar territory. But Kearon's evidence is compelling. And challenging....
