Eden: Unconditional
Toni Tiu, Lia Malferrari, Lyssa Ajero
Eden, an FMCG brand, gained positive sentiment and brand preference with its Eden: Unconditional campaign which highlighted its support for non-traditional families in the Philippines with a short film about motherhood.
Campaign details
Brand: Eden Brand owner: Mondelēz International Entrant company: Soho Square PhilippinesIdea creation: Soho Square, Philippines Market: Philippines Sector: Dairy products, fats, oils Media channels: Social media, Public relations Budget:Up to 500k...
