Edelweiss: First lighting show in Vietnam

Edelweiss, a wheat beer company, increased awareness, impressions and mentions in Vietnam by launching a light show during Christmas festivities.

Campaign details

Brand: Edelweiss Brand owner: Heineken Entrant company: Heineken VietnamIdea creation: Dentsu Redstar Ho Chi Minh City Market: Vietnam Sector: Beer & cider Media channels: Television & Connected TV, Word of mouth, Influencers, KOLs , Events & experiential, Livestreaming, Online display, Online video, Social mediaBudget: Up to 500k

Executive summary

As a new wheat beer brand from the Alps, Edelweiss faced a highly competitive market dominated by lager in its 2022 launch in Vietnam. Creating impact is a must to stand out. Instead...

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