EdelGive: UdyamStree campaign

Edelgive, a grant making organisation in India, generated support for women entrepreneurs across India by educating, engaging, and endorsing Indians on the potential of female entrepreneurs.

Background and Challenges

Women empowerment is often looked at from a lens of social upliftmentment emerging from breaking stereotypes, patriarchal conditioning, etc. While arachaic insituions do deter gender equality, the economic aspect of empowerment is oftenen overlooked.

With half of India's participation not leveraging entrepreneurship as a viable tool for empowerment, women are oftenen left behind in achieving self reliance, while the country misses its opportunity to fulfil its dream of a $5 trillion economy by 2025.

Even though entrepreneurship To create better prospects for offers itself as a solution for empowerment, women are subject deep-seated conditioning, which percolate across...

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