Ecover: The Ecover refillery

Ecover, an ecological cleaning product company, restarted the conversation around refilling and reusing as well as recycling by turning a disused petrol station into an Ecover refill station.

Brief

Remember getting shamed for asking for a straw at the pub? Or when all the supermarket CEOs starting talking about how they were going abolish single use plastic (and then didn't really)? Remember when they announced the carrier bag tax and people lost their minds about it on LBC? When was the last time anyone heard from Greta? Is she ok?

It's amazing what a couple of years, an energy crisis, looming recession and a war can do to the news agenda. We've gone from obsessing about plastic 24/7 to it barely getting a mention. We still create a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands