eConsumer Profiles in Europe and the Unites States

Michael Spohrer

The success of eCommerce will bring sweeping changes to all the key consumer markets throughout Europe and the United States in the next few years.

EConsumer Profiles in Europe and the United States.

A Five–Country Comparison

Michael Spohrer General Manager, GfK AG Medienforschung, Germany.

INTRODUCTION

It has become quite evident that the growth rate of www usage in the next five years will continue...

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