eConsumer Profiles in Europe and the Unites States

The success of eCommerce will bring sweeping changes to all the key consumer markets throughout Europe and the United States in the next few years.

EConsumer Profiles in Europe and the United States.

A Five–Country Comparison

Michael Spohrer General Manager, GfK AG Medienforschung, Germany.

INTRODUCTION

It has become quite evident that the growth rate of www usage in the next five years will continue to be similar to that of the last two years. Although our study highlights only four key countries in Europe, namely Germany, the United Kingdom, France and Italy, this type of development is also expected for the entire European region. Germany leads the group, followed by the United Kingdom. Usage in France and Italy lags somewhat behind. However, because both...

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