Eco-segmentation: Insight to power a greener economy

Savanta’s eco-segmentation report offers insights into consumer behaviour and sentiment around diverse public responses to climate change, based on a survey in the UK, US and Canada.
  • Utilising the audience segmentation at the study’s core can help organisations develop green plans around individual areas of interest.
  • There is no greater crisis than that posed by climate change, yet more immediate challenges are limiting our ability to act.
  • From the pandemic to war, or rampant inflation to divisive politics, the sustainability agenda is being usurped at every possible turn.
  • This report is based on the findings of a survey of 12,016 adults aged 18+ in the United Kingdom (5,005), United States (5,006) and Canada (2,005).
  • Data are weighted to be representative of age, gender, region and social grade...

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Insights Team
Bray Leino

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