ECI Media Management Inflation Report Q4 2022

A Q4 2022 update of ECI Media Management's Media Inflation Report explores trends in media inflation globally, by region and in key markets in 2022.
  • Many economists expect that economic growth will slow in 2023, but can’t agree whether it will remain just above growth, or if it will fall into negative growth, plunging the world into a recession.
  • ECI forecast that global media inflation will in fact be at 5.2% in 2022, with 6.5% for offline media and 4.5% for online.
  • Those changes are being driven by the invasion of Ukraine, a rise in fuel prices, an increase in interest rates, and particularly increased CPI inflation.
  • Overall media inflation is highest in North America (6.2%), followed by EMEA (5.9%), while inflation in APAC continues...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands