ECI Media Management Inflation Report Q1 2023

ECI

A Q1 2023 update of ECI Media Management's Media Inflation Report forecasts how media inflation will change over the course of 2023.
  • Globally, ECI forecast that all media will inflate in 2023, albeit at a lower rate than in the last few years.
  • TV in particular will inflate more slowly than in 2021 and 2022, raising the possibility that it could be starting to stagnate.
  • Possible causes of this stagnation could include the continuing drift of budgets away from TV and into other channels, and simply that 2023 will be a quiet year in terms of sporting and other major events that drive TV viewing figures.
  • Asia Pacific is the only region that is forecast to see slightly higher overall inflation than...

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