What else does this article talk about?
- Measuring ROI
- Long-term vs short-term effectiveness
- Outdoor & out of home effectiveness
- Newspaper effectiveness
- Radio effectiveness
- TV effectiveness
- Online display
- Online video effectiveness
- Financial services (general)
- Food industry (general)
- Toiletries & cosmetics (general)
- Clothing & fashion retail
- Department stores
- Home improvement retail
- Entertainment retail
- Furniture & furnishings retail
- Restaurants & takeaways
- Supermarkets & grocery stores
- Travel retail
- Magazine effectiveness
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