LGBTQ Representation in Advertising

This report analyses the current state of LGBTQ portrayals in advertising, with brand examples and key learnings for marketers who wish to engage this audience.

Introduction

2017 has been a tough year for Cannes. Both Publicis' declaration to pull out of next year's festival and Sir Martin Sorrell's claim that attendees feel 'ripped off' by the Cannes experience have made bigger headlines than the winners themselves – so much so that Cannes-owner Ascential's shares fell 3% during the awards.

What's more, there have also been questions about the industry's commitment to minority groups at this year's festival. Airbnb CMO Jonathan Mildenhall called Cannes out over a lack of ethnic diversityon the juries, and Sir Ian McKellen and...

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