Equity Modeling: Demystifying the long-term value of brand

Equity Modeling is an extension of standard econometric modeling, designed to assess the impact of measures of brand equity on long-term brand performance.

Equity Modeling puts hard, financial value on measures of brand equity and demonstrates what they deliver for a business. It is the missing link between short-term sales and long-term consideration and customer behavior. Equity Modeling helps advertisers...

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