eBay: Wear 'Em Out Store

Online marketplace eBay launched the world’s first sneaker store in the US to reward sneakerheads for wearing, not shelving their kicks.

Campaign video: eBay – Wear 'Em Out Store

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Selected creative: eBay – Wear 'Em Out Store


Agency: Edelman New YorkAccount Executive: Sharon SinwellAssociate Creative Director: Alexandra Weinberg / Kaleah HortonChief Creative Officer, SSA: Jeremy BernsteinConnections Strategy Director: Bridget StrawnCreative Director: Berto SantanaDesigner: Helen Yu / Kelly SalihEVP, Head of Strategy: Jeremy BuschExecutive Vice President, Global Client Leader: Kim NiadnaGlobal Chief Creative Officer: Judy JohnGlobal Chief Strategy Officer: Brent NelsenGroup Creative Director:...

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