eBay: Wear 'Em Out Store

eBay, an online marketplace, launched the Wear 'Em Out Store, in the US to insert itself into cultural conversation, separate itself from competition, break through via earned media and social influencers, get people to attend the store, wear out their sneakers and share on social, and yield a net positive sales return.

Campaign details

Brand: eBay Brand owner: eBay Entrant company: EdelmanIdea creation: Edelman New York Market: United States Sector: Online retail Media channels: Sales promotion, Websites & microsites, Social media, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Public relations Budget: 500k - 1 million

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