Easypaisa: The phatta (torn) note predicament

Mobile wallet, Easypaisa, changed the centuries-old perception of cash usage in Pakistan with its Phatta Note campaign.

Campaign details

Brand: EasypaisaBrand owner: TelenorEntrant company: Brainchild Communications, KarachiIdea creation: Ogilvy Pakistan, IslamabadMarket: PakistanSector: Digital paymentsMedia channels:Mobile & apps, Online video, Outdoor, out-of-home, Public...