Easypaisa: Easypaisa becomes Eidipaisa

Mobile wallet, Easypaisa, changed its brand name to help bring back the spirit of Eid in Pakistan.

Campaign details

Brand: EasypaisaBrand owner: TelenorEntrant company: Brainchild Communications, KarachiIdea creation: Ogilvy Pakistan, IslamabadMarket: PakistanSector: Digital paymentsMedia channels:Content maarketing, Mobile & apps, Online display, Online...