Easypaisa: A journey of dreams, discoveries and destinations

Easypaisa, a brand within the financial services sector, launched Easypaisa Raahi in Pakistan to connect with millennials.

Campaign details

Brand: EasypaisaBrand owner: Telenor Microfinance BankEntrant company: Brainchild Communications, KarachiIdea creation: Ogilvy, IslamabadMarket: PakistanSector: Digital PaymentsMedia channels:Content marketing, Livestreaming, Online video, Product...