Eastman Kodak Company: The Best Part Of Photography Is The Prints campaign
Ed DingerOVERVIEW
One of the most successful brands in the history of the United States, Eastman Kodak Company, whose founder had invented popular photography in the 1880s, was slipping as it entered the twenty-first century. Although it was a pioneer in the development of digital photography, Kodak had continued to focus on its highly profitable film products, conceding much of the digital-photography market to a host of competitors. Realizing it was falling behind, the company in 2003 decided to concentrate on its digital lines. To promote Kodak's...